A career across communications, business, and technology
Before focusing his practice on artificial intelligence, Mario Campello built a career of more than 15 years in digital marketing. Work at agencies including JWT, Ogilvy, F.Biz, and Cappuccino provided direct experience with strategy, creative work, media, client service, and operations. That background shapes his current approach: an AI solution creates value only when it accounts for people, business goals, information quality, and the complete workflow. The focus is not on demonstrating an isolated tool, but on understanding how it changes decisions and delivery inside a company.
Practice-oriented corporate education
Mario Campello designs training programs, workshops, and learning tracks for teams that need to use AI at work. Content can begin with generative AI foundations and progress to agents, automation, data integration, and solution development. Exercises connect to participants' actual routines instead of relying only on generic examples. Programs can be delivered in person or online, from introductory to advanced levels. The website records work with teams at Itaú, Nivea, and Americanas and reports more than 50 companies served.
Automation and integrations with N8N
One of Mario Campello's specialties is using N8N to connect the tools, APIs, and data sources that already support an operation. Projects may integrate CRMs, ERPs, WhatsApp, spreadsheets, and other services, removing manual handoffs and repetitive tasks. The process starts by mapping current work and friction points, then defining data, rules, exceptions, human oversight, and metrics. This combination of diagnosis and implementation keeps automation from becoming a technical sequence that is difficult to maintain and helps the team understand the system it will use.
AI agents and measurable outcomes
Cases published on the website show AI agent applications in marketing and advertising operations. In one, the weekly production of more than 200 briefs, previously completed in 7–10 hours, was reduced to 15 minutes. Another project automated research and initial campaign planning for real-estate launches, saving more than 300 hours. A third connected Meta and Google media data to create client dashboards in one click, making the activity six times faster. These figures are presented as results of the projects described by the website itself.
PRISM and innovation operations
For innovation initiatives, Mario Campello works with the PRISM methodology. The name brings together five moves: Perceive, to gather evidence and identify friction; Reframe, to turn problems into actionable opportunities; Ideate, to create and prioritize alternatives; Simulate, to validate hypotheses through experiments and proofs of concept; and Multiply, to implement and expand what worked. Artificial intelligence supports research, analysis, prototyping, and monitoring. The structure provides a path between an initial idea and a solution that can be measured and adopted by the organization.
Vibe coding, courses, and mentoring
The practice also includes vibe coding, customized courses, and individual mentoring. In vibe coding, AI tools accelerate code, interfaces, and prototypes, while requirements, testing, review, and decisions remain under human responsibility. Corporate course scopes are adapted to a team's objectives and level. In mentoring, professionals can develop skills, reposition their careers, or structure a project. Tools featured on the website include N8N, Make.com, Airtable, Bubble, GPT-4o, Claude, Gemini, and Midjourney; selection follows the problem rather than a fixed platform preference.
Participation in the AI ecosystem
Mario Campello is a member of the Artificial Intelligence Committee at IAB Brasil — Interactive Advertising Bureau Brasil. He also shares knowledge through talks, workshops, and events about AI applied to marketing, agents, MCP, automation, and innovation. Recorded activities include the Orchestrating Artificial Intelligence workshop and a speaking appearance at EBS 2025. The site also presents professional relationships with organizations including Echos, Tera, Cappuccino, Tagawa, Blip, Alana AI, Unifacisa, and Brazil's National Confederation of Industry, in addition to clients named in training programs.
How to work with Mario Campello
Companies can begin with a free 30-minute online diagnosis. The conversation maps AI maturity, quick wins, possible tools, and priorities for an initial 90-day roadmap. Contact is also available through LinkedIn, Instagram, Medium, or WhatsApp. The purpose of the first meeting is to determine clearly whether the current need calls for training, automation, strategic facilitation, product development, or a combination of these formats.